Beat the winter sales slump with restaurant deliveries

With winter here, many individuals prefer to stay indoors and avoid venturing out for a meal. This poses a significant challenge for your restaurant as it competes with the harsh winter weather, which can have a notable impact on your sales. Fear not, for there are effective strategies to entice food enthusiasts during the winter season.

Create a seasonal winter menu

People crave different things in the colder months, so to appeal to their desires, change up your menu, such as warm pasta dishes or a new soup. Make sure you advertise your new comfort food on social media. What about a wine and food pairing event?

Offer meal kits

If people don’t want to venture out when it’s too cold, offer them meal kits. Meal kits grew in popularity during the pandemic, and it looks like it’s still a popular option for people that don’t want to cook and don’t want to leave their homes.

Present your customers with an enticing opportunity to bring the flavours of your restaurant directly to their own kitchens by offering thoughtfully curated pre-packaged boxes. These boxes will contain prepped ingredients along with detailed recipes, allowing customers to effortlessly recreate one of your esteemed restaurant's signature dishes or delectable desserts.

Make the pick-up process run smoothly

Designate a separate section for pick-up orders: To minimise congestion inside your restaurant, consider creating a dedicated area specifically for pickup and delivery orders. Whether it's a separate entrance, a side window, or a designated counter space, this designated section will streamline the process of handing off orders to customers and delivery drivers. Utilise clear signage to guide them to the appropriate location, minimising overcrowding and confusion.

Allocate special parking spaces for curbside pickup: Enhance the convenience of curbside pickup by reserving 2-3 parking spaces exclusively for this purpose. This allows customers to swiftly collect their orders without the hassle of searching for parking or circling the block. Clearly mark these designated spots with curbside markings painted on the ground or utilise freestanding signs to deter dine-in customers from utilising these spaces.

Use data: Efficiency is key when it comes to handling orders during busy times. It's crucial to prioritise speed, accuracy and efficiency in order to avoid disappointing customers with delayed or incorrect orders.

To achieve optimal operations, it is essential to identify your most successful channels and popular dishes. This knowledge allows you to appropriately prepare your production line and ensure that your front-of-house team can effectively manage orders from various platforms.

Delivery integrations for the win

In the competitive landscape of food service, having a reliable technology platform that supports delivery options is essential for success. Our platform offers seamless integration with your point-of-sale (PoS) system, allowing you to effortlessly consolidate all your online orders in one place. With this integration, you can streamline your operations and ensure a smooth flow of orders from the online platform directly to your PoS system.

By embracing the latest technological advancements, you can enhance order accuracy, reduce wait times and improve overall customer satisfaction. Stay at the forefront of the industry and ensure that your restaurant is equipped with the tools necessary to provide the best possible experience for your customers.

Let LiveMetrics take your restaurant places with the latest delivery integrations. Contact us today to get those orders going.